It is a console that looks unlike anything that has ever been released. With last night’s surprise reveal of the Xbox Series X, Microsoft answered that question in emphatic fashion. The question, then, is this: why would anyone buy one? What is the relevance of dedicated Xbox hardware when Microsoft wants the Xbox platform to be everywhere? “The business isn’t how many consoles you sell,” Xbox chief Phil Spencer told The Verge earlier this year.īut obviously, Microsoft still plans to make Xboxes. For a long time now, Microsoft has been going out of its way to downplay the “box” part of “Xbox.” Whether it’s pledging to bring all of its first-party titles to PC, releasing some of them to platforms like Steam and the Nintendo Switch, launching its Game Pass service for Windows, or pushing xCloud streaming, the message has been clear: you don’t have to buy an Xbox to play Xbox games.
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